Blog

Annual Meeting Preliminary Program The American Association for the Surgery of Trauma (AAST) is dedicated to furthering the education and practice of traumatic surgeons. To match the esteem of their members, they needed a more contemporary design for their annual meeting collateral . Blue House redesigned their preliminary program to showcase high-end, location-based photography paired with a…
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Be Smart about Art

Why is your choice of art important? As much as the world advises against it, people will judge a book by its cover—and it’s just as likely that they’re judging your association’s magazine by its art. Art is a vital element in any magazine; it initiates the connection between content and reader. Attention grabbing art…
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Four Helpful Blogging Tips for Associations

Blogs are quickly becoming an essential tool for associations and their members. They provide a more casual and immediate forum for industry news and advice than monthly magazines or newsletters. Additionally, maintaining a blog automatically helps with SEO—Search Engine Optimization. When websites regularly update their content, they are ranked higher in search engines. A blog…
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